1. Product knowledge

• characteristics of Spanish wine regions and their specificity,

• analysis of the quality of Extra Virgin olive oils and pressing methods,

• principles of selecting premium products,

• factors influencing price, quality and repeatability of deliveries,

• sales arguments based on real product advantages.

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2. B2B sales standards

• working with delicatessens, premium stores and gastronomy,

• building first contact and conducting business talks,

• presentation of the offer and selection of products according to the customer profile,

• creating value propositions for various market segments,

• sales closing techniques based on facts and quality.

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3. Bunelius & Co Operating Procedures

• preparing offers for clients,

• use of brand catalogues and materials,

• correct order placement,

• principles of cooperation and communication with the headquarters,

• cyclical updating of product knowledge.

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4. Building a customer portfolio

• segmentation of recipients in the region,

• creating a sales potential map,

• customer relationship management,

• maintaining repeat orders,

• weekly and monthly work model.

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5. Image and ethics of premium sales

• the way the Bunelius & Co brand is presented,

• maintaining high communication standards,

• building trust through quality and transparency,

• principles of professional follow-up.

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Form of training

Training is conducted in the form of:

• individual online sessions,

• interactive workshops,

• training materials,

• practical exercises with discussion,

• periodic updates of product knowledge.

Each partner receives access to educational materials and the opportunity to consult with the Bunelius & Co team at every stage of development.

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Training objective

The goal is to prepare the partner to:

• professional work with clients,

• effective sales of premium products,

• building a stable customer base,

• developing your own region based on high brand standards.​

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Access to training

A full range of training is available to Bunelius & Co partners upon commencement of cooperation.
The scope and form of implementation are individually tailored to the partner's needs and the specifics of its local market.